A corporate watch can be set either on a competitor, potential target, or simply on the client's own company.

A watch on a competitor or a potential target ensures that a change of strategy, structure or policy will not go unnoticed. It also provides key information regarding the markets on which the company is present. The monitoring of its management is of relevance if our client is considering a move on the targeted company.

Often, our client might desire to set up a watch on its own company. It provides him with a clear picture of its media exposure, an information of interest for his PR or marketing direction. He also obtains a clear knowledge of the elements of public information a competitor may gather on him.