The monitoring of key personnel, their change of position, promotion, public statement, etc... has several applications.

The first one is to provide up-market Head Hunting companies with an accurate database of potential clients or targets. An efficient HR director will also find this watch of interest for similar reasons.

Finally, public statements such as interviews or speeches may give key information on the views of the individual or his organization on specific topics. It can prove essential to understand the shape of a future regulation or the strategy of a company on a specific market.

This watch is often considered an addition to broader ones, such as corporate watch or political watch.